The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes are named with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: and none of them means anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes far easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve. That single fact carries more practical weight than any amount of styling copy, and it is the through-line of this explainer.
The convention runs further than the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Read the number in the name, add the word inches, and that is the bag’s width. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply disappears. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.
| Bag | What the size number means | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux yslsale.org/handbags Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number leaves unsaid
Width is one dimension of three, and the other two refuse to scale with it in any predictable way. Look at the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What moves is the height, up by two inches, and the width, up by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. The number places the bag on a scale; the specification is what tells you how it behaves.
The Margaux Shoulder 12, the place the rule bends
There is one current model that bends the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is functioning as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson applies broadly: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.
What each width actually holds
Turning inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick kit, which is the province of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel country rather than everyday use.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Size and price move together, though not as sharply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Bigger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags with no number
Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that it can be checked before you buy. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.